A Strange Little Awakening
It started, as these things do, with a creeping sense of dread. We were standing in another dispensary, surrounded by the curated charm of a college dorm room and the palpable energy of a half-dead fly on a windowsill. They were slinging a magical, glorious plant with the same reverence you’d give a pack of gum.
We fled into the Portland twilight, a question burning in our minds: Where’s the joy? Where’s the chaos? Where, for God’s sake, is the fun?
And then it hit us. A full-blown, Technicolor fever dream: a dancing elephant.
Not as a logo. As a North Star. A giant, bizarre, beautiful reminder that joy isn’t just an option, it’s the whole damn point.
